SDR Training London

Our SDR training in London covers the full sales development motion: account and persona research that takes minutes rather than hours, opening lines that survive the first eight seconds, multi-channel cadence design across phone, email and LinkedIn, discovery that qualifies rather than interrogates, and the handover to an account executive that does not waste the meeting you worked to book.

Sessions are practical. Reps make live calls during the programme and get coached on the recording within the hour, which is the only reliable way to change phone behaviour.

Whether you are hiring your first three SDRs or scaling an existing pod past fifteen, the curriculum adapts. New pods get a foundational track plus a playbook and cadence library they can run from day one. Established pods get a diagnostic-led programme: we score a sample of recorded calls and emails, identify the two or three behaviours costing you meetings, and build the workshop around those rather than covering everything.

A large share of London SDR pods report into a headquarters in the United States or elsewhere in Europe. That creates specific problems: messaging written for a US buyer landing badly in the UK, a manager three time zones away who cannot coach live calls, and new hires ramping without a local standard to copy.

We work directly with overseas revenue leaders to solve this. Delivery is scheduled to overlap with your working hours, cohorts can be run in London for the local team and virtually for regional hubs, messaging is adapted for UK and EMEA buying norms, and your London manager or team lead is trained to sustain coaching between our sessions. Programme reporting is written for a remote leadership team, so the people funding it can see what changed without being in the room.

Every SDR programme includes a manager track: call scoring against a shared rubric, one-to-one structures that focus on one behaviour at a time, pipeline inspection that catches weak qualification before it reaches the AE, and the weekly cadence that keeps standards from drifting.

SDR teams commonly train alongside cold calling training, telesales training, sales prospecting training and appointment setting training. Companies ramping several roles at once usually scope this within a wider enterprise sales training programme or with sales enablement training for the onboarding academy.

Send us three recorded calls and we will tell you where the meetings are being lost before you commit to anything. Book a Strategy Call .

Research and account selection: how to find a reason to call in a few minutes rather than half an hour, what actually counts as a trigger event, and how to build a target list that is not simply a job-title filter. Openers: the first eight seconds on the phone, how to handle the reflex brush-off, and why permission-based openings outperform pitch-first ones with senior buyers.

Cadence design: how many touches, across which channels, with what spacing, and what the sequence should say when nobody has replied. Email that gets read: subject lines that are not clickbait, one idea per message, and a call to action smaller than a meeting request. LinkedIn used as a research and warming channel rather than a second inbox to spam.

Discovery and qualification: enough to know whether the meeting is worth an account executive's time, without turning the call into an interrogation. Handover: the brief that makes the AE walk into the meeting informed, and the follow-up that stops the meeting being a no-show.

Phone behaviour does not change in a classroom. Reps make real calls during the programme and get coached on the recording within the hour, against a scorecard they can see. Managers are taught to run the same review in fifteen minutes so the coaching continues after we leave.

Where hiring volume is steady, we build an onboarding academy: a fixed ramp curriculum, a certification checkpoint before a new starter is allowed to call named accounts, and a scorecard the manager uses in week one, week four and week twelve. This removes the accidental standard that gets set when new hires learn by copying whoever sits nearest.

Dials and emails sent measure effort, not effectiveness, and teams that manage on them get more activity and no more pipeline. We train and measure on connect rate, conversation-to-meeting rate, meeting-held rate, meeting-to-opportunity acceptance by account executives, and pipeline generated per rep. The acceptance rate is the one most teams do not track and the one that exposes whether meetings are actually qualified.

We are tool-agnostic and we do not sell software. Whatever your stack — CRM, sequencer, dialler, conversation intelligence — the programme covers the discipline that makes the tools worth their licence cost: consistent logging, correct disposition, sequences that reflect the messaging rather than fight it, and dashboards that measure conversation quality rather than volume.

See also cold calling training, appointment setting training and sales enablement training. Benchmark the pod with the skills assessment or Book a Strategy Call .